The tourist product par excellence of the town is the beach which is white sand, clear water and has the blue flag award. For this reason, most activities and services are closely linked with the sea.

Can Picafort is in the middle of the Bay of Alcudia and has over 9 kilometers of coastline, where we can find sandy beaches and secluded beaches. The municipality of Santa Margarita has a total of 4 beaches: the beach of Can Picafort, Son Bauló and the beaches of Son Real and Son Serra Marina. It is noteworthy that two of these beaches, Can Picafort and Son Bauló, have the award of “Blue Flag” thanks to the quality services and environmental conditions.